Industry Average vs What is Possible
The average landing page converts at 2.35%. We consistently build pages that hit 10-18%.
The Formula
1. The Headline Does One Job
Answer one question immediately: What is this, and is it for me? Best formula: [Outcome] for [Audience] without [Pain Point].
2. Social Proof Above the Fold
Before the visitor scrolls, they should see evidence others trust you. This single change lifts conversion by 12-18%.
3. One CTA — Repeated, Not Varied
Pick one action. Put it in the hero, middle, and bottom. Consistent repetition outperforms offering choices every time.
4. Benefits, Not Features
Features describe what it is. Benefits describe what it does for the person.
5. Friction-Free Forms
Name and email beats 8 fields. Get them to raise their hand first, qualify later.