Why Local SEO Changed in 2025
Google AI Overviews and the expanded Local Pack fundamentally changed local search. The real battlegrounds now are the Local Pack, AI Overview citations, and conversational queries.
Google Business Profile
- Post weekly — even a single update per week signals activity
- Q&A management — seed your own Q&A section
- Photo volume matters — 100+ photos receive 520% more calls
Reviews: Volume + Velocity + Response Rate
Respond to every review. 100% response rate correlates strongly with higher local pack rankings.
Citations: Still Important, Now Table Stakes
NAP consistency across the top 50 general directories plus industry-specific directories.
Content That Works
Genuine local guides, case studies featuring local clients, blog posts answering area-specific questions.