ElevateHR Brand Identity
Complete brand identity — logo, color system, typography, and usage guidelines.
Client
ElevateHR
Timeline
3 weeks
Category
Branding
3
Brand Directions Explored
+40%
Demo Request Quality
60 pages
Guidelines Deliverable
3wk post-launch
Series A Closed
The Challenge
ElevateHR was rebranding from a generic HR consultancy into a modern HR tech platform. Their old logo was a clip-art briefcase from 2011. They needed a complete brand identity that communicated trust, professionalism, and forward-thinking tech — all while appealing to both HR directors and C-suite executives.
Our Solution
Comprehensive brand discovery process: competitor audit, mood board exploration, and stakeholder interviews before any design began. Delivered three distinct visual directions, refined the chosen concept through two iteration rounds, then built out the complete brand system: primary/secondary logos, color palette, typography scale, iconography style, and a 60-page brand guidelines document.
The Outcome
New brand identity launched across all channels simultaneously. ElevateHR reported a 40% increase in demo request quality — prospects now arrived with a clearer understanding of the product value. Closed their Series A funding round 3 weeks after rebrand, with investors specifically citing brand credibility as a factor.
Technology Stack
Let's build something
remarkable.
Whether you need a quick landing page or a full custom platform — we're ready to turn your vision into reality.